Born and raised in London, Creative Director Lulu has a curious approach and a sensory view point. Lulu’s creative instincts were quickly snapped up by the fashion, music and entertainment industry, where she worked as a stylist on productions with global brands and entertainers including Adele and Kanye West, with features in publications such as British Vogue and Tatler.

Lulu’s engaging viewpoint has since evolved beyond the realms of styling. Her powerful visual language crosses boundaries and transforms brands with a confident voice. A confidence that comes from an innate intuition for consumer demand which enables Lulu to conceptualise and curate campaigns by visually communicating a brands unique story and forging an intimate connection with the audience.

With an impressive creative portfolio, Lulu’s emotive approach engages new audiences and she has become a leading eye behind many global brand campaigns.